Briefing — Thursday, May 7, 2026
UNDER THE SAME MOON
1 active artist, 1 campaign in flight, 1 tour routing. Wolfsbane Sessions drops in 39 days.
Active campaign
ActiveWolfsbane Sessions
— Lydia SkylerRelease
39d
Jun 14, 2026
Ad Budget
$12,000
5 target cities
Goals
4
primary
Goals
- 30k first-week streams across DSPs
- +1.5k email subscribers
- Press: 1 long-form profile + 4 reviews
- Tour announce within 2 weeks of release
Top markets
live signalWhere the audience lives
New York, NY
18%
+4.2
Boston, MA
14%
+6.1
Philadelphia, PA
11%
+3.4
Seattle, WA
10%
+1.2
Chicago, IL
9%
+2.0
Washington, DC
6%
+5.8
Schedule
What's next
✟
Wolfsbane Sessions
Release · Lydia Skyler
in 39d
Jun 14, 2026
⌂
Brooklyn
Show · Lydia Skyler
in 61d
Jul 6, 2026
❦
Revolver Magazine
Press · Lydia Skyler
in 16d
May 22, 2026
AI recommendations
Inbox →From the agents
⌂
Tour Routingwarnconf 78%
Boston→Philadelphia leg has elevated risk
5h+ drive between confirmed stops compresses load-in. Consider a hold-day buffer or insert New Haven / Hartford.
≋
Social Analyticsboostconf 86%
Live-performance content is 9.7× the ROI of static graphics
Kill remaining static-graphic posts in the Wolfsbane content calendar; reallocate to live + studio BTS.
❦
PR Cross-Promoinfoconf 81%
Revolver feature lands soon — schedule cross-promo
Pre-stage social, newsletter, and website news the morning of publish so the spike is captured.
▦
Task Triagewarnconf 74%
3 high-priority tasks slipping
Music video approval, Kerrang! re-pitch, and Ottobar hold should be cleared this week — they gate downstream timing.
Tasks
Board →Slipping & soon
⚠2 overdueattention
- Approve final cut of 'Crescent' music videourgentMay 8, 2026
- Re-pitch Kerrang! with updated EPKhighMay 9, 2026
- Launch Meta ads for Wolfsbane EP — NE corridorhighMay 10, 2026
- Confirm Ottobar hold (Baltimore)highMay 12, 2026
- Lock tour routing — replace Baltimore if Ottobar misseshighMay 13, 2026
Signals
Open →Social performance summary
Strongest theme
live performance
9.2% eng
Best age
18-24
6.5% eng
Top city
Chicago
7.6% eng
Theme mixlast 30d
Tour in routing
Open →Crescent Tour
Region
US East Coast
Risk
28/100
low
Est. gross
$138,000
Six-stop run keyed to EP release. Holds out for one venue upgrade in NYC pending Bowery answer.